Soft Power in Public Relations: Persuasion over Pressure

Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.

In this episode we learn what soft power really means, how it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order).

Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach and impact… all done softly.

Listen For
6:24 Defining Soft Power
7:48 Soft Power in Nation Branding and Campaigns
9:42 Psychological Impact of Familiarity in Marketing
14:21 Building a Corporate Soft Power Strategy
22:16 Answer to Last Episode’s Question From Guest Jason Cercone

Guest: Farzana Baduel, Curzon PR, President CIPR
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