TikTok Ban Marketing Lessons. Don't Build Your Castle on Rented Land - Part 1 of 2

TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.

I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.

The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth.

The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community.

Chapters:

00:00 Introduction: The TikTok Ban and Its Implications

00:28 The Importance of Owning Your Audience

00:57 What Happened with the TikTok Ban (January 18-19, 2025)

02:33 TikTok's Algorithm and User Base Stats

04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue)

07:37 Future of TikTok and Potential Beneficiaries

08:16 Diversify Your Content Platforms

09:08 Teaser for the Next Episode (Part 2 of 2)

TikTok stats:

Basis.com

CBS

BI

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