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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Business:Marketing

The best ways to effectively measure SEO

The best ways to effectively measure SEO

2025-02-11
Download Right click and do "save link as"

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason discusses the best ways to effectively measure SEO.

Connect With:

  • Jason Shafton: Website // LinkedIn
  • The Voices of Search Podcast: Email // LinkedIn // Twitter
  • Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

view more

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How AI search is reshaping visibility: from rankings to mentions
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Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
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Standing Out in Enterprise SEO: Building Creative In-House Teams
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Differentiating Enterprise SEO Content & Teams
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Building a High-Impact Enterprise SEO Team
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Protecting SEO Budgets in a GEO Era
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Ahref's State of SEO
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Best new media for more visibility in AI platforms
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The most underrated signal brands should optimize for
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Can AI visibility ever hurt a brand’s conversion funnel?
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Changing one common B2B GTM assumption about discovery
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One buyer insight from G2’s dataset that most surprises marketing teams
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Optimizing for Google vs AI search
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Does SEO tool consolidation help or hurt enterprise teams?
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Building a company on testing vs consulting
2026-02-05
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