How to Promote Your Podcast Without Feeling Salesy

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators.

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Connect With John Ainsworth and Data-Driven Marketing

Check out their website

The Art of Selling Online Courses Show

Free Course

Pimp Your Funnel

YouTube

Twitter

Technology Recommendations

Thinkific

Kajabi

Teachable

New Zenler

Fresh Learn

Stitcher Replacements

New Podcast Apps

Castamatic.com (ios only)

Overcast.fm (ios Only)

Pocketcasts (ios, android)

ClickFunnels Alternatives

Clickfunnels ($127/month)

Convertpages (one-time fee $49)

Swipepages ($29/month)

 

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Episode 870 about Email Lists

Should I have a Christmas Sale? (one of John's favorite episodes)

Podpage

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

DataDrivenMarketing.co 

The Art of Selling Online Courses

The Future of Podcasting Show

Google Forms

Meta Survey

Neil Hedley Copywriting Course

Ray Edwards Books (aff)

Timeline

00:00:00 - Introduction  00:00:37 - Opening 00:01:33 - Profit From Your Podcast Book 00:02:09 - The Art of Selling Online Courses 00:03:04 - The Dangers of Focus Groups 00:04:50 - Encouraging Honest Feedback 00:07:06 - Common Mistakes 00:09:36 - Picking Your Niche 00:11:15 - Benefits of Podcasting 00:12:40 - Getting Listeners On Your Email List 00:16:12 - Join the School of Podcasting 00:17:12 - Podcasting Newsletter () 00:17:30 - How to Overcome Feeling Salesy  00:18:17 - How Dave Does His Newsletter 00:18:34 - Switch From Selling to Helping  00:19:28 - Pimpyourfunnel.com  00:20:51 - John's Favorite Episode of His Show  00:22:45 - Preferred Platforms for Courses  00:24:42 - Dave Agrees Moving is a Pain  00:25:54 - Something I Noticed   00:28:57 - Question of the Month  00:29:58 - Where I Will Be  00:30:28 - Sticher App News  00:32:44 - New Features in Podcasting  00:35:12 - Join the School of Podcasting Risk-Free 

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