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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Business:Marketing

How AI Search Tools Will Evolve To Handle Complex Queries

2025-04-22

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AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personalization, and deliver more comprehensive results by evaluating multiple sources simultaneously.

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