How storytelling drives the circular economy transformation inside and out

The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation? 

In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out:

• Why storytelling is such an important part of the circular champion’s toolkit
• What brands can do to bring this to life in a circular economy
• How this extends to supporting the internal transformation of organisations to make them circular ready

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