Season 1 Episode 3 - The Gift of Marketing: Retailers Hope for the Holidays
The last Bizcast episode of 2017! 'Tis the season of gift giving! Still, consumers are changing, and companies are responding with new ways to shop both online and in stores. Hosts Don Conlon and Caroline Brooks talk with Marketing Assistant Professor Dr. Ayalla Ruvio about what to expect this Black Friday, and other holiday seasons in the future.
Music: "Upbeat Energetic Uplifting Pop" by pinkzebra
For more from the Spartan BizCast and The Broad College of Business, subscribe to this podcast on iTunes and Google Play.
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