The big business of being a social media star

John Shahidi, the CEO and co-founder of digital production company Shots Studios, talks with Recode's Peter Kafka about creating content for warring online platforms like Netflix, YouTube and Spotify.

In this episode: (01:45) What Shots Studios does; (07:49) What it used to be and how it got Justin Bieber to invest; (16:49) How Shots found the stars it manages; (20:31) How it works with those stars; (29:19) The distribution strategy; (35:24) What platforms work best for Shots' content; (43:31) Twitter Video and getting "Shahidi'd"; (47:00) What Shahidi has learned from experimenting with social media