#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations

"There is no elevator to success; you have to take the stairs." — Julie Rice

Julie Rice (@julierice_) is an entrepreneur best known for co-founding the fitness phenomenon SoulCycle. Julie served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017.

Julie's life's work has been about building community, and these days she brings that focus to her new role at WeWork. At WeWork, Julie is approaching everything through the lens of community—she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.

Julie lives in NYC with her husband Spencer and their two daughters, Phoebe and Parker. She is a board member of The Public Theater and Weight Watchers, as well as an advisor to the women's club The Wing.

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Announcement from Tim below:

Hello, my lovelies!

From June – Dec, 2019, I’m removing ads and sponsors from the podcast for a six-month test. The podcast will continue to be 100% free for everyone. There will be no paywall, and no one has to pay for anything.

If interested, you can contribute a few dollars a month to support me doing more crazy experiments and initiatives, or to simply say “thank you” if any of my books, nearly 400 free podcasts, or 1,000+ free blog posts have had a positive impact on you or your loved ones.

Visit tim.blog/support to find out more and support.

Since the podcast has become the engine that fuels everything else, if this experiment doesn’t work out after six months, we’ll go back to sponsors. If it works, we’ll stay with fan-supported. Easy peasy.

So, why am I doing this? Two main reasons:

#1 – Sponsors and ads chew up a TON of time that I’d rather spend finding and doing cool things I can share with you. To be clear, I don’t think all advertising is evil. I turn away 90-plus percent of inquiries, personally test everything remaining, and then share the best. I feel good about that, BUT it consumes a lot of my time and energy. I would rather focus on finding, doing, and making cool things that I can share with you. That’s what I love, it’s what I’m good at, and it’s why many of you ended up reading my books or listening to the podcast in the first place.

#2 – Over the years, thousands of readers and fans have asked me, “How can I thank you?” Aside from the books, I’ve never sold any products, courses, or otherwise, nor do I plan to. Fan-supported subscriptions allow people to say “Thank you, and please do more.” If you want to help fuel more experiments, science, and exciting discoveries, you can easily sign up below and contribute to the cause. Think of it as a monthly gym membership for your mind and career. How much would you gladly pay for that?

Then, each time you hear a podcast episode (or see anything from me) that you consider life-changing and want to share with friends, you can smile, knowing that you helped to make it possible.

Please only contribute what you feel great about contributing. This is zero pressure, and I’m not mailing out any beer koozies or other crap you don’t want. I’ll just do and share more good stuff.

The lower tiers of support are roughly equal to four Starbucks cappuccinos per month, or one decent bottle of wine per month. The higher tiers of support are roughly equal to a gym membership, or a single dinner for two per month.

Visit tim.blog/support to find out more and support.