Ep. #482: What I Learned About the Supplement Business While Scaling My Startup to 8 Figures in Annual Sales

As you might know, I’m the founder of a supplement company called Legion, and it has gone pretty well so far.

In just six years, Legion has grown into an Inc 5000 company with 8 figures in annual sales and close to 200,000 customers served and much more to come.

Thus, I’m often asked about how it all started, what the supplement industry is like “on the inside,” and what advice I can share to others wanting to follow in my footsteps.

I was invited to go on another podcast—the Supplement Engineer Podcast—to discuss these things and more, and as I don’t talk much business here on the podcast, I thought you might find the discussion interesting.

And so I’m sharing the interview here.

Tune in and let me know what you think!

3:24 - Why did you step into the supplement business?
10:29 - Did any of your previous experience with building Muscle For Life help you with Legion?
12:36 - What challenges did you face with manufacturing?
17:34 - Is there any recourse for you as a brand owner when a manufacturer screws you over?
19:06 - What drives you to make a new supplement?
32:02 - What do you think separates Leigon’s proteins bars from the rest of the market?
37:18 - What has kept you level headed and allow you to keep pushing forward?
45:34 - Do you think the way your parents raised you had a key determining factor on how you built your business?
48:06 - How do you manage to run a business while still being a family man?

Mentioned on The Show:

Shop Legion Supplements Here: https://legionathletics.com/shop/

 

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