Building and Assessing a SEO Holiday Keyword List – Tyson Stockton // Searchmetrics

Episode Overview: Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as they kickoff Holiday Triage Mode week reviewing the first step – building and assessing your holiday keyword list.

Summary:

The best place to start is quickly pulling data on past holiday performance and review it, spending no more than 20 minutes in analysis, to get a sense of where your current efforts stand now. A domain level view of past performance, including reviewing competitors and their performance metrics, will highlight gaps in performance providing clear targets to improve. After setting benchmarks and targets to accomplish, the next step is move to keyword analysis and identify what you need to win, creating a column, or complete keyword list.

GUESTS & RESOURCES:

Holiday Triage Checklist Schedule your free Digital Diagnostic Tyson Stockton: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript