How to Optimize Content Relevant to the Holiday Season - Tyson Stockton // Searchmetrics

Episode Overview: The busy holiday season leaves little time to act quickly with your SEO optimization efforts. You may have completely compiled your keyword lists and efficiently set your priorities straight, but the road to success depends on what optimization processes you use. Join Ben and Tyson for the third day of Holiday Triage week as they discuss the best optimization techniques to generate success within a short timeframe and which harmful techniques to avoid altogether.

Summary:

Content adjustments are top priority and require a mix of technical changes and content relevancy updates. Making large technical changes now can jeopardize your website – instead focus on content and internal linking strategies to drive traffic to your site. The electronics category is a safe bet and is a great place to begin optimizing content by ensuring product descriptions are updated and completed.  

GUESTS & RESOURCES:

Holiday Triage Checklist Schedule your free Digital Diagnostic Tyson Stockton: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript