Measuring and Analyzing the Impact of Holiday SEO Efforts – Tyson Stockton // Searchmetrics

Episode Overview: Reviewing performance analytics data after a busy holiday season is like opening presents on Christmas morning for SEOs. Join Ben and Searchmetrics’ Director of Services Tyson as they conclude Holiday Triage week with a final discussion on how to best measure your holiday triage efforts and how to utilize performance analytics to inform your 2020 holiday season SEO strategies.

Summary:

Thorough data collection throughout the holiday rush is crucial for a complete analysis of holiday performance. Key data to analyze includes analytics conversion rate revenue combined with third party and ranking data. Incomplete data can still be useful and can help inform better holiday season strategies next year and used in year-end reviews to reset priorities.

GUESTS & RESOURCES:

Holiday Triage Checklist Schedule your free Digital Diagnostic Tyson Stockton: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript