Analyzing Google’s Holiday Shopping Experience Search Data - Jordan Koene // Searchmetrics

Episode Overview: In the spirit of giving this holiday season Searchmetrics is sharing a huge gift from Google with our listeners. Google shared the top 100 products users searched in Google’s Shopping Experience with a select group of SEOs before releasing the data to the public. Join Ben and Searchmetrics’ CEO Jordan Koene as they review Searchmetrics’ analysis of Google’s Shopping Experience data and reveal the greater implications the data holds for the future of holiday search.

Summary

Google shared the top 100 products users searched for in Shopping Experience across various categories including accessories and apparel, toys and games, and more. Apple products dominated the tech category, occupying the top three spots in this year’s category list. More than 50% of the products from various categories are namesake and staple brands that appeared in last year’s lists like Nike, LEGO, Apple and Nintendo. The release of search data from Google may indicate it’s aiming to take on Amazon this holiday season to gain more e-commerce territory and control the end-to-end online shopping experience.

GUESTS & RESOURCES:

Holiday Triage Checklist Schedule your free Digital Diagnostic Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript