How Speakers Can Diversify Their Business With Carrie Wilkerson

Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.

During the live stream, Grant and Carrie discuss:

Starting her brand as “The Barefoot Executive"

Self-isolating with teenagers in Texas

Why worry won’t do you a bit of good

Prioritizing daily communication with your audience

Marketing with empathy and not appearing tone-deaf

Creating leverage in your business to create a “stage” in different ways

Teach a masterclass on your area of expertise

Provide mentoring to a few clients to coach through a specific process

Create the infrastructure for a membership program (>1000 email list subscribers)

Do not stop your marketing

Using the tools you have to deliver value to your audience

Asking the question: How can I serve your people from a distance?

Don’t wait for fancy tools to create value for your audience

Virtual keynoting and reimagined virtual conference for 50,000 people

Suit up and show up every day

Make the most of the opportunities you have

If you stop your marketing now and disappear, you’ll be forgotten

Stay in healthy communication with both colleagues and clients

It’s time to build your email list and stay in connection with them

Why you can’t rely on social media and paid advertising alone

How to go get some paid contracts

Learn something new while you’re stuck at home

Stay away from the fridge and stay in your speaker clothes

Practice your material and test new stuff on Facebook Live

Take care of yourself. Your image is your business.

Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.

Set goals for each day and establish minimum expectations

Don’t be ashamed to get help. This crisis is not your fault.

Small businesses are what keep the country going.

And more

EPISODE RESOURCES

Carrie on Twitter

Carrie on Instagram

Carrie’s blog

The Successful Speaker, by Grant Baldwin

Got questions? Send them in here

Email me!

Subscribe on iTunes, and leave us a rating or review