Topics covered and questions you’ll uncover during this episode:
- Becoming a resource and confidant to client
- How you can make customers commit to you
- Connection of belief and actions
- How to create an impactful customer experience
- Using language and storytelling to create customer beliefs
- Guiding customers from their challenges to the goal
- What makes a relationship a real “We” relationship.
- Customer vs. Client
- Transaction vs. Encounter
- Creating real customer loyalty
- Turning presentations to conversations
- What is a conversation that really matters? How do you have genuine dialogue?
Resources from this episode:
- Yastrow & Co.
- Book: Ditch the Pitch
- Book: Brand Harmony
- Book: We, the Ideal Customer Relationship