What the Hell is Messaging & Why Does Your Business Need It?

It's the end of the world as we know it, and I feel fine. Now, you might think that I'm thinking about the song because it's election season and it feels like the end of the world, but really I thought of that song today because I've been thinking a lot about my time on the speech and debate team in high school and college.

And if you don't know the folklore behind that famous REM song, let me educate you. REM one day stumbled into a policy debate tournament on the campus of the University of Georgia, and what you should know about policy debate back in the day is that every thing, every policy would end in total annihilation of the planet Earth.

So as a former debate geek, I love it that song. And so do most debaters. But one of the other things that I learned from my time in debate (aside from every policy action ending in nuclear war or how to rip an argument to shreds), is the importance of the defining terms so that every person is on the same page.

Recently it's come to my attention that people don't really understand what messaging is about.

It started when someone slid into my DMs on Instagram and said, “Hey, so what is a messaging expert? Do you teach me about a sales strategy or how to talk to people in the DMs so they can be converted to clients?”

And then I also asked on a webinar if people understood what messaging was. They get parts of it. They see how a message could apply to a specific marketing campaign or a launch or your sales strategy or a social media strategy, but what they don't realize is that messaging actually encompasses everything in your business.

So like a good debater who doesn't want the end of the world to come, let's define our terms and talk about what messaging is, how to use it in your business, and why you need a message that matters for your thought leader business.

Tune into the full episode to hear more: https://drmichellemazur.com/2020/10/what-the-hell-is-messaging-why-does-your-business-need-it.html