Topics covered and questions you’ll uncover during this episode:
- The “person is the brand”
- Reputation = referrals
- What's the important and powerful part of your brand?
- How do you make a person feel when they interact with your brand so they remember you?
- How do you build your reputation in the right ways to make it easy for clients to refer your brand?
- What’s behind this idea of “buying and selling”?
- Crafting and asking for the best testimonials
- How do you make clients feel special?
- Learn about Lesley’s “Espresso Effect Model” methodology
- “Can’t Miss” moments
- Pearl in an oyster brand crafting
- Words and actions and what they mean to the individual
- Brand and reputation defined
- How do you make it easy for someone to refer you (especially in the high-net worth, affluent luxury real estate markets)?
- How to keep yourself on someone’s radar and make it more about them?
- How do you project your brand and do it consistently and stay authentic?
Resources mentioned within episode:
- Walking Tall Website
- Lesley Everett’s website
- Connect with Lesley on LinkedIn
- Walking Tall Book