Topics covered and questions you’ll uncover during this episode:
- The 12 Week Year is about training your consciousness to be aware of how longer term goals are achieved via short term planning
- The three guiding principles at play are Accountability, Commitment, and Greatness in the Moment
- The five core principles discussed are Vision, Planning, Process Control, Keeping Score, and Using Time Wisely
- Why time is our most valuable resource, and how we view time impacts how successful we are in achieving our goals
- What periodization is, and what it has to do with successful business planning
- What the difference is between quarterly planning and 12-week planning
- How annualized thinking creates a lack of urgency, which ultimately leads to a lack of productivity
- Why success and failure should be measured on a daily basis as an indicator of whether you're on track to achieve bigger goals
- Why you need to assess where you are today, where you want to be in the future, and identify the gaps in planning that are preventing you from getting there
- If your vision doesn't make you uncomfortable, your aspirations aren't great enough
- You need to stick to a process, but be willing to alter that process in order to make progress
- What lead indicators and lag indicators are, and how they fit into your plan for success
- Why planning—not time management—is the route cause of failure to meet goals
- Why reviewing plans after they've been executed is helpful for future planning
- Leaders want to hold others accountable but they can't; only individuals can truly hold themselves accountable for the things they choose to do
- Accountability is the foundational principle to high performance (i.e. taking personal ownership of goals is the first step in achieving them)
- When you choose what you're doing, you're in complete control of the situation—so choose appropriately in order to work towards your goals
- Just because you're interested in something doesn't mean you're committed to it
- Successfully executing tasks leads to greatness in the moment, and greatness in the moment shapes our future
Resources mentioned within episode:
- Real Marketing
- The 12 Week Year on Amazon
- The 12 Week Year Field Guide on Amazon
- Institute Member Webinar Sign-Up
- Non-Institute Member Webinar Sign-Up