Professional Services Growth and Marketing
Business:Marketing
083: The How and Why of Copywriting with Geoff Kullman
Expert copywriter Geoff Kullman is on the show this week. Geoff is one of my favorite Canadians! We cover the how and why of copywriting, why businesses should care about copy, what common mistakes are made, what happens in the brain when people hear a story, and Geoff's go-to copywriting techniques.
Geoff's site: https://geoffkullman.com/
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