Topics covered and questions you’ll uncover during this episode:
- How we shifted our advertising efforts to include not only the print world, but the digital world too
- The major difference between marketing to the luxury and non-luxury markets
- How to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotion
- If you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important)
- What a “visual icon” is and why is it so important in your regional marketing
- Why quality statistics are so critical for upper-tier clientele
- Why highly professional presentation is so critical in the the luxury real estate market
- What variable data response rate is and how you can use it to your advantage
- How you can start at a lower price point to ascend to a higher price point via your marketing efforts
- Getting repeat business by always keeping your marketing efforts in front of your potential clients
Resources mentioned within the episode:
- Supreme Auctions
- REAL Marketing
- Institute for Luxury Home Marketing