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The Marketing Companion

The Marketing Companion

Business:Marketing

Problems with purpose-driven marketing

Problems with purpose-driven marketing

2021-04-25
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The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.

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