Topics covered and questions you’ll uncover during this episode:
- Why staging and styling are non-negotiable, even in a fierce seller’s market
- The difference between “staging” vs. “styling” to make a space feel more welcoming and complete
- How the Ayans put their own spin on traditional staging to craft “aspirational” spaces that sell
- An approach for minimizing discomfort and disruption for the client in the midst of getting their home ready for market
- Why outdoor staging is essential (especially in warmer climates)
- How to tell clients that their home’s appearance needs work before listing or photography
- Finding “anchor points” in each home to highlight its unique selling points and create an experience for potential buyers
- Strategies for using the Luxury Market Report, case studies, and charitable organizations to promote and differentiate your services and expertise
Resources mentioned within the episode:
- Supreme Auctions
- The Lifestyle Collection
- The Luxury Market Report
- The Institute for Luxury Home Marketing