How To Connect With Gen Z with Milimo Banji

Today I have the pleasure of chatting with amazing young entrepreneur, Milimo Banji, also known as Mils, who is the founder of leading social-first creative agency TapIn.

He founded TapIn after dropping out of his Aerospace engineering degree because he couldn't ignore his calling to disrupt the early careers space and make a positive impact on the lives of other young people like himself.

Their mission is to prepare 100 million young people for the world of work.

TapIn won RAF Engineering (Royal Air Force Engineering) as one of its first clients before Mils even hired any team members. Less than 2 years later, TapIn's team has quadrupled and has had the pleasure of working with a whole host of other graduate employers including BT, Capgemini, UBS, Newton Europe and EY who also want to transform they way that they attract and engage Gen Z talent in the social media age that we now live in.

TapIn does this by creating the type of content that they know Gen Z are looking for. Content that's relatable, shareable and most importantly, valuable. The kind of content that positions your employer brand not only at the top of their minds, but also in their hearts.

Mils is a smart cookie, who has done a ton of placements at big name companies, such as Google, J.P. Morgan and McKinsey — just to name a few.

As an entrepreneur, Mils is a force of energy with a bright future ahead of him, and several hotshot mentors supporting him on his journey.

In this episode, you will learn about:

• How to create a powerful brand
• How to build a deep connection with a Gen Z audience
• How to connect with your target market
• How to most effectively use social media in your marketing
• Why mentors are the key to massive personal and business growth
• How to build authentic relationships with mentors
• And so much more...

Connect with Mils:

• LinkedIn: https://www.linkedin.com/in/milimo-banji-b3a972aa/
• Instagram: https://www.instagram.com/mils_10/
• Twitter: https://twitter.com/Mils_10

Connect with Me!

• On Instagram: https://www.instagram.com/yasminarte/
• On LinkedIn: https://www.linkedin.com/in/yasminaellins/

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