Memories, Fishing Nets, and the Importance of Behavioral Science (with Colin Shaw)
According to this week’s guest, “Too many organizations have jumped on the customer experience bandwagon without understanding what it is.” As it turns out, the key to successfully jumping on the bandwagon includes harnessing the power of memories, playing with fishing nets, and jumping into behavioral science. Join us this week as we kick off season five of The Combustion Chronicles with bestselling author, podcast host, and LinkedIn influencer, Colin Shaw, CEO and Founder of Beyond Philosophy, who’s on a mission to change the face of customer experience by inspiring companies to focus on their customers.
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