Secrets of Sales & Marketing Success In A Virtual World with David Meerman Scott
HIGHLIGHTS
04:19 Starting on Wall Street and striking out on his own
07:24 Building up the courage to dive into entrepreneurship
13:09 Stay fit at 60: Mixing it up and eat healthy
17:17 Reimagine in-person events to create successful virtual events
25:16 David's secrets to presenting your best in virtual events
29:28 Fanocracy: Passion is infectious
35:37 Connect with David
QUOTES
10:19 "If you have a stock where one goes down to zero but you've got many other investments, you'll end up being fine... And I think that the fear was overcome really quickly when I looked at it from this perspective of I call it the portfolio theory of work."
12:25 "If you follow this philosophy that I've been following of the portfolio theory, multiple income streams, multiple things that you like to do, do the stuff where you add value, I think I could be working until they carry me out of the studio toes first."
27:28 "You don't need to spend $2,000 necessarily, but good sound is more important actually than good video. And it makes a huge difference because most people don't have good sound."
28:32 "I'm a huge, huge believer in these several things. Simply standing up, number one, and simply number two, having equipment better than the other guys. And it doesn't need to be a lot of money."
31:14 "There's something that was super surprising as we were researching fandom and building tribes and so on. That is, the importance of passion. Passion, we learned, is infectious. When you're passionate about what you do, that passion rubs off."
You can learn more and follow David on the following links below.
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