Paul Berger, "Middle East Sports Stories"
Paul Berger is a true Middle East insider, having been based in Dubai, UAE for nearly three decades and done it all from advertising, motorsports, helping to build the Dubai Autodrome to now running EMEA for the Arena Group, one of the leading temporary event structures groups in the world for sports, music, exhibitions to cultural events.
About Paul Berger
Paul Berger has been working in the Middle East and Asia since 1993. He started his career in Dubai with the OMNICOM Group, as a lead Account Director on Emirates Airline, Pepsi Cola and General Motors. In 1997, Paul moved into the sports event management sector, by launching the first leisure motor sport tracks in the region. Indoor Karting, Outdoor Karting, the Dubai Autodrome FIA Circuit and local motor racing championships.
In 2009, he became CEO of Harlequin and subsequently sold the company to the Arena Group. In 2010, he became CEO of the Middle East and Asia Division for the Arena Group, launching the company in Singapore and Malaysia. Paul has subsequently expanded the division to Abu Dhabi, Saudi Arabia, Hong Kong, Korea and now Japan. Paul is also the President of the International Live Events Association in the Middle East.
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