How to Create an Accurate Brand That Connects with Your Future Hires with Eric Morley of Blue C Advertising
It’s no secret that I feel that employer branding is bullshit. Mostly because it is focused on perks and selling a “utopian” environment that is not what the company really is at all.
Messaging is focused on being the greatest place to work. But we all know that if you are a small to mid sized business, you are at best, a “hot mess”.
Clarity in who you REALLY are as an organization is the one thing that will propel your business forward and attract the strongest people to your company.
Our guest today: Eric Morley, Co-Founder & COO for Blue C Advertising
Eric has been helping companies across both B2B and B2C segments create brand strategies, campaign development, strategic design, content creation, and digital marketing strategies with a goal of outperforming the competition.
Eric and the Blue C team have been honored to work with some truly innovative and impactful brands that keep them constantly pushing and evolving their exclusive BrandPWR Platform.
Today we discuss:
According to Wikipedia: Employer brand describes an employer's reputation as a place to work, and their employee value proposition
Why is this important to the company?
How do we solve the problem?
A 360 degree process- brand clarity
-12 point process
Key Takeaways -Value:
This show is proudly sponsored by Criteria Crop: https://www.criteriacorp.com/
It is Free