5 Tips for Creating Great Political Mail

If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.

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