How can you start building an international brand, even at the early stages of your business?
My guest here in Episode 27 is Inna Armstrong, a senior executive professional with multinational experience in different countries of the world, a professional speaker and Co-Founder of CleverBooks.
Inna's current focus is on influencing the change in the education system through a strategic application of innovative EdTech, thus helping educators to embrace 21st-century teaching.
Inna explains:
- How there is now an opportunity to start building an international brand from launch
- Why it’s possible to start internationally rather than with your local market
- Why you should follow the statistics
- Why she is a strong believer in strategic partnerships
- Why creative thinking and collaborating are key skills
- How CleverBooks gathered information to grow in an unfamiliar market
- Why business development should be a balance of digital and in-person meetings
- Why you should think about what you can share to benefit others
- Why digital technology is the future of education
- That unless you act, your dreams will just stay as a dream
Inna’s best advice is to be driven by your ‘why?’
Enjoy!
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