30. The rollercoaster of being a solo founder and driving direct to consumer sales through social media with Erica Rankin, founder & CEO at Bro Dough
Launched in 2019, Bro Dough is a vegan cookie dough that contains plant-based protein and natural sweeteners, and was created for consumers who prioritise their health and yet still want to enjoy a tasty treat, without sacrificing their health or fitness goals.
Erica first came onto my radar a few months ago on LinkedIn when one of her famous TikTok posts came up on my feed. I followed Erica and have honestly enjoyed watching her build her business and provide us with a ton of really insightful and genuine content.
On episode, 26 with Jenni Shaw from Social Wellness, Jenni and I both commented on Erica’s content - I reached out to Erica to see if we could hear first hand how she has developed her digital marketing strategy - particularly on TikTok and LinkedIn, how it has helped to develop her brand and drive her direct sales.
Erica did not disappoint and kindly provided us with some great insight into her startup operation, including her strategy to grow her audience organically on TikTok, the value that she has found in LinkedIn, and much more!
https://brodough.ca/
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