Terrence Burns, "Olympic Marketing Unpacked"
Terrence Burns is best known as the “Bidding Guy” (in his own words), having supported and worked on more successful Olympic bids than anyone else in the industry. Lots of great stories and learn from his incredible experiences at Delta Airlines (which inspired several books) to working with sponsors and brands across the world. Great insights into the Olympic Games, from bidding processes and how it has changed, to branding the Games, to emotions which describes what the Rings mean to people. Enjoy the history lesson of the Games while watching the Tokyo Olympics 2020-21.
About Terrence Burns
I have a long history in Olympic marketing, dating from 1993. My background is unique, and includes:
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