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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
Sports fans have got so many channels that they might subscribe to – and in many cases they are driven by which channel has the rights to whatever they want to watch. However, the experience of watching a game is varying more and more between broadcasters as the channels seek to differentiate themselves – whether it’s through cameras, commentators, interactivity, graphics or studio presentation.
Consequently, the need to innovate (and sometimes innovation for the sake of doing something different) becomes more important for content owners. How can the broadcasters get the fans to watch just a bit longer? How can they provide the fans with a differentiated experience that enables them to have their voice heard or to access more complementary content on their phone? How is interactivity changing the presentation of the broadcast? How do they have to compete (or compliment?) the teams, leagues and athletes who are becoming content producers in their own right? How is on-screen talent being evaluated - is it now as much about the community that they can bring?
In the latest Sports Loft podcast, we are joined by Michael Bucklin, Vice President of Digital Content at Fox Sports, who leads the development of content to complement Fox’s rights portfolio such as the Super Bowl and FIFA World Cup, as well as studio shows such as Fox NFL Sunday. We are also joined by Tagboard’s President Nathan Peterson, whose clients include content owners such as Fox Sports, NBC, NFL Media and MLB.
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