Having an innate desire to bring her students together in person, Doctor TK decided to launch an event outside her state for the first time. However, inevitable challenges came up along the way. With only 2 out of 15 people who showed up for the event, how did it still turn out to be epic?
"Sometimes when we wanna host our first event, we're so focused on making a grand entrance and making it super huge that we forget that we probably should start on a virtual space and then see what the need is before we start spending money and dedicating our time to marketing for an event that maybe people don't even want."
In this episode, Doctor TK shares the transformation brought by that experience which later led to her becoming a bi-coastal biz coach, serving over a thousand therapists.
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You can get access to Doctor TK’s Freebie Library at:
https://bit.ly/39ptLnS
Podcast Goals:
- Learn to overcome the adversities in your business by turning your focus on impact rather than numbers in order to recalibrate and make changes to enhance the outcome.
Episode Timeline:
- Doctor TK reads the 2019 Facebook post about the very first event she hosted out of state (03:02)
- The actual story behind the Facebook post (07:06)
- Expectation vs Reality: What are some of the impediments encountered during the event preparation? (08:49)
- About the event attendees (12:11)
- How did Doctor TK tap into a serious mindset shift during this season in her business? (14:46)
- Episode summary (19:00)
Standout Quotes from Doctor TK:
- "The moral of the story is never give up; because now I serve over 40 states, serving over 1,000 therapists, and I now am considered a bi-coastal business coach because 50% of my coaching clients actually reside on the East Coast." (04:51)
- "Sometimes when we wanna host our first event, we're so focused on making a grand entrance and making it super huge that we forget that we probably should start on Zoom— we should probably start online in a virtual space and then see what the need is before we start going out there, and of course, spending money and dedicating our time to marketing for an event that maybe people don't even want." (06:31)
- "At the end of the day, the two days were epic! It was my first time understanding the importance of bonding with my clients in person beyond the internet, and also allowing them to see one another together was like EPIC because these two students had known each other from that July cohort." (11:44)
- "What they realized is that they learned more hearing from each other's perspective because they were about 20+ years apart and they said that that was one of the benefits of having different levels of clinicians." (13:36)
- "I believe that I positioned not only my business to give more value to clinicians through CE events and live events whether it's virtual and/or in person, but I also showed these therapists that you definitely want to work on branding yourself and having an online presence because how our technology world is going, most people will depend on technology honestly to run their life and run their business." (16:36)
- "During this time I started to really just hone in on one of my gifts. And one of my gifts is that because I like throwing parties— because I like to entertain— why not combine me pouring value into clinicians around the globe and combine that with a party?" (18:34)
Resources Mentioned:
- Get access to the Dope Therapist Community Freebie Library
- Join the Elite Coaching Mastermind 2022 Notification List
- Join the waitlist for the Dope Therapist Academy: Manifest A Profitable Private Practice
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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