Life Changing Solutions for Women in Menopause

With 6,000 women entering menopause on a daily basis, the market opportunity is huge and growing. This episode of Busine$$ of the V features Colette Courtion, whose innovative medical device company has spawned all kinds of conversation as well as welcome product offerings. Join Dr. Dweck and her co-host Rachel in exploring the evolution of Joylux, whose brand is focused on providing life-changing, scientifically-based solutions for women in mid-life.

 

Colette launched her entrepreneurial venture after learning post-partum about some of the long-term issues that arise as women enter their next phase of life, including incontinence, vaginal dryness and diminished sexual function. Her interest ultimately grew into vFit Gold, the first “smart” wellness device that harnesses the power of red light, gentle heat, and sonic technology to improve strength, sensation, and natural lubrication all from the comfort and privacy of your home. Joylux has also expanded to offer complementary products and a monthly subscription option that delivers curated solutions right to your door.

 

Driven in part by all the social and habitual shifts that have accompanied pandemic, Colette shares good news about the number of women taking self-care/self-love more seriously. Part of that trendline is a keen interest in products for women at all stages of life but most especially for those in perimenopause and menopause. Listen as these three women – all of whom have been at the forefront of advancements in women’s health – talk about the current explosion in Femtech ventures and where the market is headed in the years to come. With 1.1 billion women projected to be in menopause by 2025, there can be no doubt that solutions like those Joylux offers will be a big part of the mix. It’s no surprise that Colette was named one of Inc. Magazine’s Top 100 Female Founders of 2020!

 

Check out the Joylux menopause quiz by clicking here.

 

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