4 BIG REASONS Why Most LOs Earn Way Less Than They’re Capable Of (And How To Fix It)
“If you don’t have a plan, you’re going to fail.” – Jed Barker
Are you a mortgage professional who wants to increase income but continue to spin your wheels in the same spot? Is your comfort zone stopping you from achieving your full potential? Does lack of know-how got you banging your head against a glass ceiling?
You know that you’re capable of more than this, and we know it too! In today's episode, you'll discover the 4 BIG pitfalls that are holding you back from reaching your true full potential, and more importantly, how to fix it. Let's get started...
“The shortest path to the cash is, and always will be, attracting top producing realtors to make you their exclusive.”
– Doren Aldana
Timestamps:
[00:44] What you can expect to learn from today's episode.
[02:16] Weak or flawed processing systems; reason number 1 that most loan officers don’t reach their full potential.
[03:08] Some of the unsystematic ways that loan officers conduct business.
[04:57] The importance of prospecting your current clients.
[06:11] Qualities that Jed looks for in realtors.
[06:47] What an efficient prospecting system consists of, and how it will benefit you.
[08:49] A very simple way to tell if your prospecting system isn’t working.
[10:23] The shortest path to the cash.
[10:49] Why most mortgage professionals hate working with realtors.
[11:50] Call reluctance; what it is and why you need to eliminate it from your life.
[14:49] Jed’s personal experience with call reluctance, and his technique for working through it.
[18:20] Advice for what to do after a bad call.
[21:47] Leading metrics versus logging metrics.
[22:40] The danger of expecting to be a master of anything on your first try.
[24:45] Examples of limiting beliefs that hold loan officers back from reaching their full potential.
[27:04] What differentiates Best Life coaching from other coaching services.
[28:30] Celebrate your wins!
[30:48] A new way to think about a “no” response.
[33:50] Why a prospecting “hour of power” needs to become a part of your daily routine.
[35:18] The difference between activity and productivity.
[36:55] Advice on how to plan for prospecting.
[39:14] Why it is essential to cultivate patience when you are beginning your journey as a loan officer.
[42:31] Hear where you can take the first step towards your Best Life.
“We win on every call. We either earn or we learn, but either way we win.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
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