In this State of the Market for Law Firms episode, Senior Attorney Match’s Jeremy E. Poock, Esq. discusses the impact of the Post-2020 Digital Era upon law firm sales.
Key points include:
· 2020 pivoted (really, plunged) the legal industry into the 3.0 Digital Era.
· Business development for law firms will continue favoring Growing Law Firms that embrace Multichannel Digital Marketing post-2020 because clients continue searching for their lawyers online.
· In reality, most Senior Attorneys are not adopting the same levels of digital marketing as their younger competitors.
· The Post-2020 Digital Era presents a supply and demand dynamic between:
Client attention migrating to Growing Law Firms (the Supply); and
The need by those clients for talented and experienced legal counsel (the Demand).
· As Growing Law Firms consider how to deliver the talent that their clients demand, Senior Attorneys present tremendous “Synergy Value.”
· When Growing Law Firms acquire Senior Attorney lead firms, it presents a “1 + 1 = 7” Business Development opportunity by applying Post-2020 digital marketing to the clients and referral sources that Senior Attorneys have developed during the course of their careers.
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