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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

Paid Newsletter Subscriptions Popularity, HBO Max With Ads and Microsoft Eyes Discord | Mar 29, 2021

Paid Newsletter Subscriptions Popularity, HBO Max With Ads and Microsoft Eyes Discord | Mar 29, 2021

2021-03-28
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On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.
view more

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