Navigating E-Commerce - 3 Critical Areas that Make or Break Your Business

E-Commerce is a must to today’s retailer. Dillon Chen and Anthony Marotta illustrate the importance of 3 key areas of E-commerce that can improve sales effectiveness: Quality item listings, strategic social media alignment and advertising. Dillon Chen is president, and Anthony Marotta is vice president of marketing, at PAJ, a leading global manufacturer that provides jewelry solutions for the world’s top retailers since 1976.