Corporate Caffeine with Dacia Coffey
Business:Marketing
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Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.
In today's episode, we discuss:
- What’s needed to sell
- How to play to win
- Why quality is defined by the customer
- Which processes should you document first?
- Building processes aren’t as hard as you’d think
- People appreciate processes
- You need processes in order to scale your business
- The power of gifts
- What is the value of a good referral network?
- How to find talented employees
- How costly can ignore contingencies be?
- What financial sheets are really needed?
- The things college won’t teach you
Books Mentioned In The Discussion:
Never Lose a Customer Again - Joey Coleman
https://amzn.to/3glNZ5O
Topgrading (How To Hire, Coach and Keep A Players) - Brad Smart
https://amzn.to/3opqwVH
Great Game of Business - Jack Stack
https://amzn.to/3uwq37I
Simple Numbers, Straight Talk, Big Profits - Greg Crabtree
https://amzn.to/35N1tFA
Emotional Intelligence - Daniel Goleman
https://amzn.to/3gnMNP3
Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/
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