Corporate Caffeine with Dacia Coffey
Business:Marketing
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Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.
In today's episode, we discuss:
- Michael tells us how he got into academics and the corporate world
- The power of setting goals
- The challenges of working in a corporate setting
- How Michael pivoted his career
- Learning how to sell
- Misconceptions about sales
- Learning how to learn
- The difference between coaching and consulting
- Why marketing is so critical to business
- Ducktape marketing
- The war for talented employees
- The importance of communicating
- What is the economic value of effective onboarding
- Why everybody’s in sales
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