Foundational Principles - Fractional C-Suite Retreat - Episode # 015

Bryan Smeltzer is the President at LiquidMind and the author of “The Visionary Brand: The Success Formula Behind the Worlds most Visionary Brands”. He knows how to make your brand stand out and make a difference in your marketplace. He sits down with host Joseph Frost to talk about the innovations they see in the c-suite space. 

 

 

Takeaways 

• Inspiring your team and being passionate about what you are doing is something that the c-suite professionals are missing out on. 
• If a c-suite executive is visible and around to everyone, that can drive internal and external passion for the employees and make them more motivated to work.
• The pandemic has made communication around teams worse as everyone works remotely, so communication becomes more important.
• Be an innovator, not an imitator. Market driven is the imitators and marketing driving are the innovators. 
• You want to always have something that has a positive impact on your marketplace as often as you can. 
• Culture is incredibly important when it comes to retaining your team. This can help people to feel like they are part of something bigger than themselves and it feels authentic.
• There is a division paradox where people think they are a visionary but they really aren’t. All the generational companies have visionaries who lead them.

 

 

Quote of the Show:

 

1:20  “I don't see the c-suite, in many instances, especially the larger the company gets the less tangible they are to those underneath them. And the team many times needs that tangible CEO down in the ground floor with them locking arms, but also probably more importantly as instilling a culture in the company.”

 

Links

• Twitter: https://twitter.com/bryansmeltzer
• LinkedIn: https://www.linkedin.com/in/bryansmeltzer/
• Website: https://liquidmindsite.com/
• Book Link: https://www.amazon.com/Visionary-Brand-Success-Formula-Behind-ebook/dp/B096VGGW22

 

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast
• Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
• YouTube - https://youtu.be/CNliAekK0M4