The Passle Podcast - CMO Series
Business:Marketing
Episode 32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm
The function of marketing is becoming more central to the growth and success of law firms, with marketers and BD professionals becoming key influencers in the strategic direction of their firms.
Ali Bone is delighted to be joined by Catherine Zinn, Chief Client Officer at Baker Botts on the CMO Series, to share her insight on how Marketing and BD leaders are gaining a ‘seat at the table’ and the importance of these roles in a firm’s leadership.
Ali and Catherine discuss:
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