The Passle Podcast - CMO Series
Business:Marketing
Episode 139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey
In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.
In this episode of the Passle CMO Series Podcast, Cam Dobinson has the privilege of hosting Gina Connell, Chief Marketing Officer at B P Collins, to offer a practical look at navigating the AI journey within a firm.
Join us as we delve into how Gina spearheaded the firm's AI policy, offering insights on collaboration, agility, and fostering firm-wide engagement to ensure the effective use of AI.
Gina and Cam explore:
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