The Passle Podcast - CMO Series
Business:Marketing
Episode 37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing
For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set themselves apart and gain prominence in their field.
Social media and content marketing present a whole world of opportunity for legal CMOs and their lawyers when it comes to leveraging networks and enhancing their personal brands.
Lee Watts is someone who knows all about this. With 20 years’ experience working in legal marketing, and most recently 8 years as CMO at Smith Gambrell Russell, Lee has a wealth of knowledge when it comes to differentiating your brand in the market.
Eugene McCormick is lucky to catch up with Lee to hear about her latest endeavour as an independent marketing consultant, and her own experiences in developing personal brands, from lawyers to her own.
Lee and Eugene cover:
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