The Future of Data, with Ahmed Elsamadisi
In this episode, I sat down with Ahmed Elsamadisi, Founder of Narrator.ai, Forbes 30 under 30. We had a deep analytical discussion that covers the cookie-less future, how Ahmed’s company, Narrator AI, is reinventing customer-centric datasets to answer marketing questions faster, how advertising platforms can be misleading about returns on ad spend, the value of negative information in measuring branding success, when to acquire customers at a greater cost than their LTV, the value of analytics and marketing, and more.
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