The Passle Podcast - CMO Series
Business:Marketing
Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up
There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is undisputed, however, the best practice for actually using data day-to-day as part of marketing and BD efforts is not as well understood.
We're lucky to be discussing that with Sarah-Jane Howitt, Partner at Weightmans on this edition of the CMO Series. Sarah-Jane is responsible for the firm's client relationship management, new business creation and communications and joins Charles Cousins to talk about their data-driven approach to effective BD.
Sarah-Jane and Charles explore:
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