The Passle Podcast - CMO Series
Business:Marketing
Episode 43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands
Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal brands. Firms need to demonstrate that they are more capable, more responsible and most importantly more human if they are to succeed.
Someone who’s recently been on a journey of updating a legal brand that both reflects the current market and aligns with their own values, is Sophie Bowkett, Chief Marketing Officer at Bird & Bird.
Charles Cousins is so lucky to hear Sophie’s insights off the back of their intensive rebrand to understand what it really means to build a more effective, human legal brand.
Sophie and Charles discuss:
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