Digital Surgeons - Pete Sena
“Marketing and branding isn't magic, but a great brand is magnetic.” Pete Sena
In this era of technology, business continue to look for ways to draw on rich customer insights in order to enhance their products and services. Similarly, the business environment continues to become more competitive pushing businesses to find ways in which they can remain sustainable and thrive. Pete sena helps businesses translate their marketing plans into action, and highlights the importance of data when planning for marketing.
Pete is a design-led entrepreneur who loves to partner with future-forward founders, entrepreneurs, and business leaders to unlock new possibilities and growth. Pete co-founded Digital Surgeons, a forward-obsessed brand experience consultancy. He is a dedicated collaborator who uses creativity to mix visual branding, storytelling, and user experience to deliver results-driven, future-forward growth marketing.
By combining the unique power of human creativity and curiosity with leading-edge analytics and technology, Pete empowers fellow founders and forward-thinking business leaders to uncover transformative possibilities, paving the way to unconventional paths to growth. For nearly 20 years, Pete has built and led cross-functional teams that have delivered a number of successful multi-channel programs and activations, ranging in scale from venture-backed startups to Fortune 50 organizations.
In today’s episode, Pete talks about marketing and why it is important for businesses to understand how they can tell their story to customers.
Podcast Link: https://lp.digitalsurgeons.com/forwardobsessed/
Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir
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