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DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

Business:Management & Marketing

Greg Edwards: Getting on Everyone’s Top Ten List

Greg Edwards: Getting on Everyone’s Top Ten List

2022-09-06
Download

It's been a phenomenon that has been fun to watch. Over the past 20 years, Des Moines has gone from being known as just another Midwest town to being on virtually every cool Top Ten list there is. On this episode of DMOU, Greg Edwards (CEO of Catch Des Moines) shares the evolution story of his destination's ascendancy, how regionalism has expanded its magnetism and how humor and video play a key roll in staying on top. Plus, a Bonus Round question that deals with the concept of perspective. Join us. 

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